Discerning Chemistry of Taste (RasYog) by AI driven understanding of the relationships between Consumer, Brand & Products. Our mission is to develop a research fostered mutually beneficial relationship between researchers and industry. This research with data bartering, we envision, will be done with a strong Indian context not just from a data perspective but also leveraging Indian Aesthetic and Cognitive theories within the AI modeling. Thus accomplishing a larger vision of rejuvenating the cultural awareness as well as scientific interest in Indian philosophies for aesthetics and human behavior.